the best branded content is not about a brand, it’s about a cause.
it’s about making a meaningful contribution to a bigger conversation, inspiring others to share the story while adding their own perspectives.
it’s about community, and that might entail building a new community or rediscovering one that’s been overlooked.
this short documentary from intel embodies all of these things. it’s a story about generosity and self-reliance. it’s about a technologist helping a long-suffering community help themselves, and in so doing, it reminds us of what we can be in those precious moments when we act generously and selflessly.
there’s more here.